Welcome to Odi-Ray Industries Limited – Where Vision meets Excellence
Odi-Ray Industries Limited is a beverage manufacturing company that has been making waves in the industry. With over a decade of experience in carbonated fruit beverages, Odi-Ray caters to the thirst of Eastern India with its exciting range of beverages.
Let’s hear our story!
Odi-Ray Industries Limited is an ISO 22000:2018 & HACCP Certified Company established in 2010 under the leadership of our Managing Director, Mr. Deben Ray. From starting our operation in a rented property in Cuttack to standing tall to compete with International brands in this ever-changing and challenging market, Odi-Ray Industries have come a long way with our sheer vision and passion for crafting quality products.
Focused on introducing an innovative range of Swadeshi products within the national market sphere comes Spice Up – Jeera Masala Carbonated Beverage – proudly bearing its flag as the flagship product alongside Mix up Club Soda! Apart from the signature products, there are various beverages in the category of Carbonated Beverages, namely – Spice-Up Chillz as a chili lemon carbonated beverage, Kanzi Orange, and Kanzi Lime; the glucose-based energy drinks category includes Glucorine Plus in the flavors of Lemon Spirit, Orange Storm, Juicilla Litchi, and Masala Magic; and the fruit juice category comprises Fridoo Mango and Fridoo Litchi. Lastly, there is PANI in the packaged drinking water & added mineral water category.
For over a decade, our journey has had its share of ups and downs, but we have sailed through with our masterfully crafted carbonated beverages. With the astute leadership of Managing Director Deben Ray, Odi-Ray is already known as one of the largest beverage manufacturers in Odisha. But that’s not enough for our ambitious folks. We are poised to make an even bigger splash with plans to expand operations into Eastern India and the Chhattisgarh and Telangana regions. Now that sounds like something truly worth bubbling about!
Success tastes sweet
Odi-Ray Industries has achieved remarkable success by starting from humble beginnings and holding its own against global contenders. With experienced management driving the company’s research & development, we are sure to maintain our momentum of growth into the future. The R&D is qualitatively managed by professional management and has been yielding success with each passing stage.
The big secret to success
The team’s commitment to quality and customer service is at the heart of our success. The company focuses on using only high-quality ingredients directly from the source. This helps ensure that our products maintain a consistently excellent taste and quality no matter what. We also use innovative production methods for some of our beverages, which helps retain more ingredient value while also improving shelf life and taste.
In addition to our commitment to quality, we also pride ourselves in our customer service. We have developed strong relationships with our customers by delivering on time and offering competitive prices. This has helped us build trust among customers and secure exclusive supply contracts with some major retailers throughout Eastern India.
Finally, Odi-Ray understands the importance of marketing and brand visibility in today’s competitive market. We have taken up marketing campaigns designed to reach new customers as well as promote existing products across multiple channels and digital platforms such as social media and search engine optimization (SEO). This has helped us expand our reach and solidify our position as one of the leading beverage manufacturers.
Odi-Ray Industries Limited has come a long way since our foundation, back in 2010. Through our focus on quality ingredients, customer service excellence, and subtle marketing campaigns, it has grown into one of the most loved beverage brands today. Whether you are looking for soft drinks or energy drinks for your business or home consumption, Odi-Ray should definitely be at the top of your list!